At the very end of last week, I started a one-month free trial with Zendesk, a web-based help desk a la FogBugz. I chose it for its simplicity and am so far happy with the system itself, even with a minor technical hiccup. It’s the crazy-girlfriend-like sales tactics that bug me a little (a lot).

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People have trouble with their last names (surnames, family names, whatever you call them in your part of the world). Spelling them over the phone, pronouncing them, being misidentified by them because they’re not unique enough. For all the complaining, I propose action that wouldn’t solve this problem, but would at least make it fun. What if we were to change our last names to a UUID? Let’s explore.

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